{"id":100,"date":"2026-07-11T07:05:51","date_gmt":"2026-07-11T07:05:51","guid":{"rendered":"https:\/\/organic-consumers.com\/home\/"},"modified":"2026-07-11T07:17:37","modified_gmt":"2026-07-11T07:17:37","slug":"home","status":"publish","type":"page","link":"https:\/\/organic-consumers.com\/index.php\/home\/","title":{"rendered":"Home"},"content":{"rendered":"

\"\"Protecting and advancing the interests of organic consumers<\/h1>\n

Advocating for an ethical industry, truth in advertising, and strong organic standards.<\/strong><\/p>\n

The organics industry has drifted from its roots<\/h2>\n

The organic industry is enjoying boom times as more people become aware of the costs of conventional farming. But as the market has expanded, organic certification and industry associations have grown increasingly profit-driven and professionalised.<\/p>\n

Certification began as a grassroots movement built largely on honour. As it commercialised, commercial pressures on the system have mounted \u2014 behind the scenes, and largely out of public view.<\/p>\n

OCAA is a non-profit, grassroots association representing the interests of Australian organic consumers, seeking to put health and sustainability first.<\/p>\n

The organics industry grew out of a grassroots movement based in idealism and inspiration. OCAA intends to recapture that spirit.<\/p><\/blockquote>\n

What we do<\/h2>\n

Standards<\/h3>\n

We campaign for strong organic standards \u2014 and for a single standard that works for both export and the domestic market. Australia currently has three, and none of them properly protect the consumer at the checkout.<\/p>\n

Transparency<\/h3>\n

Certification decisions, derogations and exemptions are made largely out of public sight. We work to open up the process so consumers and growers can see what \u201ccertified organic\u201d actually guarantees.<\/p>\n

Truth in advertising<\/h3>\n

The word \u201corganic\u201d can legally appear on products sold in Australia without any third-party verification. We expose misleading claims and campaign for enforcement.<\/p>\n

What \u201cCertified Organic\u201d should mean<\/h2>\n

Foods labelled \u201cCertified Organic\u201d have become the gold standard for health and sustainability. But as the organic market expands, large corporations \u2014 especially those acquiring organic brands \u2014 press to change the rules so more of their products qualify.<\/p>\n

The result is an erosion of both organic standards and consumer trust in the organic label, for products such as eggs, milk, and even grain.<\/p>\n

OCAA is committed to exposing fraudulent players in the organic industry while fighting for stronger \u2014 not weaker \u2014 organic standards.<\/p>\n

Add your voice<\/h2>\n

OCAA is the only organisation in Australia representing organic consumers<\/em>. Membership is free. For $25 a year you also get a vote in the decisions and campaigns we take on.<\/p>\n

Become a member<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Protecting and advancing the interests of organic consumers.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_angie_page":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-100","page","type-page","status-publish","hentry"],"yoast_head":"\nHome - 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